Tasked with raising awareness for our ridership program, we decided to highlight our Reasons To Ride.
GoBrightline.com features a feedback banner where riders can share their experiences on board our trains. We highlighted some of the ones we most liked, and featured them on our social media.
The idea was to reach out to our riders in a more personal manner. For this reason, I decided to hand letter all the ones we’d feature, giving us a chance to bend our brand voice a little, while still staying true to our image by using our bold, and contrasting brand colors of yellows and blues to tie it all in.
